Email Composition
Email pre-header
The light grey “pre-header” text that may appear in my email is this. It's worth noting that this is the first text in the email. The request to save the sender's address to an address book. This ensures that emails from that sender are not flagged as spam or classified into a "Promotions/Ad" category. This significantly enhances the likelihood that your emails will be read. There's also a link to "see in a web browser," which takes you to the email's HTML version.
Email Header
This comes after the pre-header and aids subscribers in easily recognizing the brand. People reflexively seek logos on the upper left-hand side of emails, according to eye-tracking studies.
Email Subject Line
Social Media and Links
In most marketing emails, it's a good idea to include a link to your business's social media sites.
Email Footer
The footer can be found at the bottom of the email. Take a look at how little the text is. It's a bit difficult to follow. You'll see certain government-related terms and conditions. There's also a link to unsubscribe and the company's physical address.
Visual design appeal
Adding images and design elements to emails can make them pop. Visually appealing emails can strengthen your brand, delight your customers and increase your sales. When designing your email, consider that the majority of emails are opened on mobile devices. Marketers can deal with this by using responsive design.
Responsive design means that the layer of the email changes based on the device size.
Most email service providers including MailChimp will come with pre-made templates that will display well across various screen sizes and mailboxes. If your e-mail has a call to action, you can make it clear with a button with a large font size and a color that stands out from the background.
Don't bring your call to action in text or make the font size so small that it is hard to find. Next, consider how to organize the remainder of your content.
If you have one simple message, you may choose to feature a large image to support your copy. If you have several products that you would like to highlight, you may choose a more complex layout. For instance, if you're running an email campaign for a travel company, you can include images of the different destinations that people can fly to.
Finally, you should make sure that your images are high quality and that the overall style of the email is aligned with your company's brand guidelines.
You should use consistent colors and fonts across all marketing materials. Finally, consider placing your company's logo somewhere in the email possibly within the header for brand recognition.
Email marketing strategy
You should implement a marketing strategy to your email campaign tailored for every customer according to his buying journey. You should know how to make them interested and engaged with your brand promptly
Build email calendar plan
1. Categorize emails according to the objectives
Is the objective for engagement or conversion or follow up after purchase
2. Frequency of emails sent to the customers
How many times you will send emails to your customers during a month
For example, you can send three mail to specific customers, the first is about thanks for subscribing to our list, the second is about engaging those people with your brand, the third is about conversion and make them take an action, and so on.
3. Start time and end time
When you will send the first email and when will you send the last one, you should include the time frame in your calendar plan
What are Transactional emails?
Each person who purchases a product should receive an email confirmation as soon as possible.
How are you going to do it?
Many email service providers allow you to send out automated emails in response to certain events. Transactional emails are what they're called.
Transactional emails, also known as triggered emails, are emails that are sent in response to a user action such as signing up for an email newsletter, making a purchase, or completing a task. Can write a generic email message, Some fields, such as the name and ticket information, will be personalized for each customer.
When an event occurs that serves as a trigger, In this case, when a subscriber buys a product, your email service provider, or ESP, sends a single email to that user.
Welcome emails, such as "Thanks for signing up for our emails," or "Thanks for creating an account on our site," are examples of transactional emails.
"Thanks for your purchase," or "We received your question," are examples of confirmation emails.
Other informative emails include " ""Reminder! Our order has been delayed," or "Our order has been delayed." "Your appointment is the following day."
Transactional emails are frequently delegated to engineers or viewed as afterthoughts.
Even the most mundane email, however, can be a marketing opportunity. Make sure your transactional emails reflect your company's brand and encourage further interaction.
To increase engagement and conversion, automated emails can also be used for marketing purposes. Because the new subscriber receives small drops of information over time, these campaigns are also known as Drip Campaigns or Life Cycle Emails.
How to integrate email marketing in e-commerce
When combined with eCommerce data, email can be a very effective conversion tool. Cart abandonment is a common scenario. A customer comes to your site, logs in, adds a pair of shoes to her cart but does not complete the checkout process.
As a marketer, you now know that your customer wants and is seriously considering purchasing a specific product. How can you persuade them to convert on your site (rather than on a competitor's site)?
You can send the customer a series of automated, personalized emails to remind her of her intent to buy the item. Let's say a customer reads the first email but does not proceed to your website to complete the transaction.
Let's take a look at what you'll need to make this work. To begin, you must first determine the identity of each individual customer. To capture specific product information and the purchase stage (did the customer complete checkout or not), you'll need web tracking in place. This information will need to be saved somewhere, perhaps in eCommerce software. Finally, to act on this data, you'll need a transactional email system so you can send personalized, timely emails to the user.
Integrating your email system with eCommerce software or other customer data warehouses can give you powerful tools to target your customers more effectively.
FOR INSTANCE, Mailchimp tool integration with e-commerce
MailChimp has hundreds of different ways that you connect to all the different platforms that you use every day, So MailChimp has connections with social networks like Facebook, Twitter, and Pinterest, and e-commerce platforms like Shopify, Magento, Big-commerce, and Mood commerce.
They also offer integrations with companies like SalesForce, Event Brite, Joomla, and Drupal. These are all integrations that at MailChimp support internally. MailChimp also is an open API that allows hundreds of other developers to build integrations with all different types of platforms, So you can look and see if the platform that you're using today has an integration that's already pre-built and ready for you to just plug and play or you can contact a developer to create a custom connection for you directly from the platform that you're using to your MailChimp account, specific to your needs and your business's need
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