Let's take a closer look at the most common channels.
In this lesson, you will get to know channels more deeply, and you'll learn how to find and reach out to key influencers.
In what follows we will discuss the main social media channels and how you can use them as a marketer. As you will see, some channels (e.g. Facebook) require businesses to create a business profile, whereas other channels let businesses use the platform the same way you would as an individual (e.g. Snapchat).
Of course, if you are a regular user of these platforms, you may already be very familiar with how they work and you won't need our walkthrough (you can always skip it). But, if you are not as familiar with these platforms or if you would like to take another look at them from a business perspective, you will find this overview helpful.
After every channel overview, we will also walk through a few examples of successful marketing campaigns in these channels.
Now, we will go through Facebook Channel
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is the largest social media platform with more than 1.7 billion monthly active users worldwide. You can use it for marketing and or advertising purposes. The main way businesses interact with Facebook is via pages. Pages look very similar to your personal profile on Facebook, but they are designed especially for businesses.
To create a page you'll need to log into Facebook with your personal account. You're given six options for pages. If you choose a local business page, you'll have to input your address associated with your physical business location. If you choose a company page, you only have to input the category and name. You'll manage your page from your personal account, but your info, like your name or email, won't appear on your page unless you choose to add it.
With a Facebook page, you can easily show customers what you're all about. You can keep new and existing customers engaged by listing details like hours and contact info, adding big beautiful photos and images, adding call to action buttons to let people take action directly on your page, adding a username to make it easy for people to find your page and posting updates to let people know the latest about your business. People who read your posts can interact with them similar to how they would interact with posts on a personal profile page.
Adding business info to your page helps customers discover you and see what your business is about and it makes it easier to find your page on Facebook and search engines. You can feature your website, hours and contact info, description of your business, services, products, menus, directions, and more. If you select a local business category when you create your page, customers can also rate your business and write reviews. By adding the address of your business, people can find your business more easily when they are on mobile devices.
Photo show customers what they can expect from your business and the first images they'll see are your profile photo and cover photo. It's important to choose them well and to make sure that they are in line with how you want your brand to look. There are some restrictions and guidelines around the size and format of the pictures.
Your Page's profile photo displays at 170x170 pixels on your Page on computers, 128x128 pixels on smartphones, and will be cropped to fit a square.
Your Page's cover photo displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones. It must be at least 399 pixels wide and 150 pixels tall. It loads fastest as a JPG file that’s less than 100 kilobytes. For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file.
Calls to action help drive people from Facebook to take actions that are important to your business. For example, booking appointments at your salon. To add a call to action button on your page that directs people to your website, go to your pages, cover photo, and click, add a button. Choose your call to action, enter the URL for your website and then click "Create". Call to action buttons on mobile is big bright and directly under your page's cover photo. Buttons like getting quotes, send messages and contact us, allow customers to interact with you without leaving Facebook. It's a good idea to take advantage of the call to action button as they are a great way to try to move your customer further into their customer journey all the way to your desired action.
You can also create a username for your page that makes it easier for people to find your page. This used to be referred to as a custom URL.
To create a username, click on the gray text below your profile photo and enter a username. If the username is available, click "Create Username". If the username you want is already taken or not approved, you will need to choose a different one. Keep in mind that new pages may not immediately be able to create a username. The next step is to post content to your page. Page posts can keep people informed about your business and people who like your page may see your posts when they log into Facebook. Visitors can like your posts, add a comment or share it with their friends. It's a great way to build relationships with current and potential customers. When you post, you can write messages that instantly appear on your page or schedule them for the right time, add links to your website, photos, or videos for more engaging content, share special business events or milestones,
pin a post to the top of your page so it's the first thing that customers see, translate your posts into different languages for different audiences and embed a post on your website.
Posts with pictures get 5.5 times more likes as compared to those without pictures. Post with links is shared twice as much as those without. Keep that in mind when you think about what to post.
In this article, you'll learn why a page is an incredible tool to help you reach your business goals.
Facebook is a place where people more than a billion around the world come to connect with friends, family, and things they care about.
A page gives your business a voice on Facebook so you can connect with people who are interested in your business. Creating a page is free and it's quick to set up. Right away, you can add your logo or a photo of your business and list, things like your web address, contact info, and store hours, and your page is public. People can find it in a web search or through Facebook on their computer or mobile device. When people come to your page, they'll quickly see what your business is all about. They'll see your business's name and what you do. Your Business Info, photos, reviews, and much more. Your page is the place to share interesting and important things about your business with customers.
Your post can include links to your website, photos, videos, events, or can just celebrate something special.
When someone likes your page, your post may show up in their news feed. You can also boost your posts so they reach more people who like your page or reach new customers who don't know about your business. Just choose the location, age range, gender, and interests and we'll show you the potential number of people you can reach based on the budget and audience you choose. We also have tools that help you manage your page and view insights like how many people like your page, or saw or clicked a post. You can make your page even better and keep customers engaged. You can see this info from your desktop or on our pages manager app. A page is an incredible tool for your business. It gives you a presence and voice on Facebook and the power to reach people who'd be interested in your business. You can meet new customers, build relationships, and reach your business goals. Posting to your page lets people know what's going on with your business.
Posts are on the right side of your page and your most recent one appears at the top. When you create a post, people will see it when they visit your page or may see it in their news feed.
To start, just type your message. Below the area you type, there are some icons. The clock icon lets you schedule a post for later, which helps you plan posts for events or holidays. Just click to choose a date and a specific time you want your post to appear. The targeting icon lets you narrow the audience that may see your post and news feed. Choose by gender, age, or even location and language. With a location icon, you can add your location to a post, which is helpful if you're posting from an event or place away from your business. With a camera icon, you can add a photo or video to your post. Finally, with the public button, you can limit who sees your post by location or language.
For example, you can select a specific city and a language, and only the people in the area or with Facebook set to that language will see your post on your page in the news feed or in search. When you're done, just click "Post". When people comment on your post, you can reply to them immediately.
Just click "Reply" to write back to them. For more information on posting visit our Help Center at facebook.com/help.
Metrics for your page's posts are available as soon as the post is published. In the post section of insights, you can see the following information about your page posts.
The number of people reached, post clicks, reaction comments and shares, and total video views and viewing behavior details.
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